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Posted: 03-14-2018 at 14:20:23
Lydia Sherrer (Author of Loves Lies and Hocus Pocus) said: When you do any promos, you get the best results by stacking ads. I'm talking about Amazon free/countdown deals if you are in KU. As stacking means you discount the books on Amazon, then purchase announcement ads in places like bookbarbarian, ENT, mybookcave, etc, and stagger the ads to put the biggest hitters last. You should also do newsletter swaps with people to get people to mention your books in their newsletters. I have a series and I'll often make book one free, and the rest of the books 99 cent for a day or two staggered out. If you do it right and get mentions in some good places, you will most definitely make your money back, maybe make a straight profit from the sale, but the real profit is the KU reads and sales that trickle in the rest of the month after. This works when you have a professional cover that fits your genre, and a compelling blurb. Probably don't spend too much money on ads if you only have one book, just make it free for a few days, at this point in the beginning of your career just getting a spike in downloads is good. As for advertising on AMS I haven't tried that but I have some successful FB ads running. AMS is very complicated and you need to research it carefully before you throw money at it or you'll just waste it. Stacking Ads = more expensive ads from bigger discount ebook announcers like Ereader News Today (ENT) you want to go last (say if you have a three day run of your free or discount novel, schedule it on day 3). If you want to know more, google it and read some articles, there's plenty of info out there. Biggest Hitters = places like ENT with more subscribers and therefore more reach for you. Newsletter Swap = I have a NL of 12k subscribers, you have one with 10k, how about I mention your sale to my subscribers and in return you mention my sale at XYZ point in the future. It is cross promoting with other authors by swapping mentions instead of paying to be mentioned.

Posted: 03-14-2018 at 14:02:21
This is a bookmark for the marketing discussion we are having on Facebook.

Posted: 03-18-2018 at 11:08:20
AJ Scudiere: Thought I'd add my 2c. I do Amazon giveaways, but only for Amazon Followers. As an Experiment, I followed an author that I would NEVER read, so I can clearly see what a follow does. (This way I know that I didn't get the ad because it's like my other reading.) In two months, Amazon has sent me no fewer than eight emails about this author. Three were just specifically for one of her books alone. Thus, for my 2-5c to get you to follow me, Amazon will do some pretty continuous advertising for me. That's GREAT. I've seen authors get 120k followers giving away a kindle. And that's cool if you want. I haven't done that yet. It will get you readers (probably) but I really want MY kind of readers. So . . . I may do that in future, but in the meantime I've given away my own book sets (cheap, bc a good part of that money comes back to me!) and I've given away other authors books that I think will cross read to my books and series. I get 200-300 followers with each giveaway. And it costs me about $5-$10 depending on whose book I give.

Posted: 03-18-2018 at 10:55:03
Now, if you have a series of books, you can have a very simple marketing strategy by making the first book of your series free or $0.99 permanently or for a limited amount of time. However, you can only do this if you have control of your e-book. Do you REALLY have the rights to your e-books? Is it posted to a distributor like Amazon, Draft2Digital or Smashwords, in an account in your name with the royalties going straight to your bank account? Can you, at any time, change the price of your e-book? This is the litmus test. Without having control of your e-book you are giving up a lot of sales and the opportunity for world-wide distribution.

Posted: 03-18-2018 at 10:46:19
Iíve been talking so some other authors, and itís come to my attention that many people donít know if they have the rights to their own e-books, or what to do with their e-books if they do. First of all, many publishing companies have accounts with Amazon or Barnes & Noble where they upload your e-book and tack on a price of $10 to $25 dollars. While this is technically having your e-book for sale, what it does is price your e-book out of the Indie Author market which is $0.99 to $5.99. Indie e-books do have a following, thousands of people look for e-books priced under $5 and the sweet spot for most of us is $2.99 to $3.99. Thatís the price you want to have on your e-book if itís a standalone.

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